Another Serving of Asparagus!

The Chicago Design Archive will include the Asparagus logo designed by Richard Zeid, ADD'04.

In October 2002 The Society of Typographic Arts celebrated its seventy-fifth anniversary with three exhibitions: "Fifty Years of Graphic Design in Chicago 1927-1977", "Fifty Years of Chicago Graphic Design (1941-1991)", and "Seventy-five Years of Graphic Design in Chicago." The 800-plus images that form the nucleus of the Chicago Design Archive preserve the historical survey of graphic design examples curated for those exhibitions.

The STA updates this Archive annually with new material from Chicago designers through its Archive Show, the annual competition developed to recognize outstanding achievement in Chicago graphic design.

American Graphic Design Award given to Richard Zeid, ADD Class of '04, for logo design

Asparagus' logo, designed by Richard Zeid Design, received an American Graphic Design Award given by Graphic Design:USA.

After more than three decades of holding this competition, a remarkable 10,000+ media diverse entries nationwide were submitted this year. The chosen pieces, and their creators, represent the best and brightest in graphic design today.

Asparagus is a newly opened restaurant in Northwest Indiana serving a blend of dishes from Viet Nam, Thailand, France, and the Americas. The name refers to the vegetable’s role in each of the cuisines featured on the restaurant’s uniquely blended menu.

About the design: Creating a formal mark using the asparagus was the centerpiece of the logo. Finding a complimentary and
modern type treatment was key in expressing the blend of classic and modern seen throughout the restaurant and even the menu.

LogoLounge Volume 4 will include logo designed by Richard Zeid Design, ADD Class of '04.

Richard Zeid's logo designed for Regit, Inc., an insurance provider for individuals, entrepreneurs and real estate professionals, will be included in the fourth volume in the best-selling LogoLounge series. LogoLounge 4 will include over 2,000 totally new logos from designers worldwide.

The work submitted was chosen by an international panel of judges including: Louis Lygo of Wolff Olins, Jerry Kuyper of Jerry Kuyper Partners, Jason Schulte of Jason Schulte Design, Gaby de Abreu of Switch Branding & Design, Haley Johnson of Haley Johnson Design, Neville Brody of Research Studios, Janet Martin of Communication Arts, Inc., and Chris Campbell of Interbrand.

Each LogoLounge book presents thousands of new logos that have been added to the site, providing designers with a timely and invaluable source for design inspiration and a resource for design solutions.

Congrats to Julia Winfield-Pfefferkorn, ADD '04

Another logo from the Advertising Design Class of '04 has been chosen for the Big Book of Logos 5.

Congratulations to Julia Winfield-Pfefferkorn whose Vesta Films Logo (above) was selected for the book. The Big Book of Logos, by David E. Carter, showcases the best work of more than 500 design firms, advertising agencies, and freelancers in the United States.

Julia used the Chinese character for “dream” to depict the screenwriter and director’s aspirations of developing a film company that will be successful in the Chinese market(s).

Vesta Films is an independent film company in Palm Beach, Florida that specializes in writing, researching and producing films in China.

Congratulations to Roby McEuen, ADD '06

Silver Medal Award Goes to Roby McEuen

The Advertising Club of Fort Worth recently announced the selection of Roby McEuen as this year's recipient of the American Advertising Federation's Silver Medal Award.

The Silver Medal Award is the American Advertising Federation's highest honor given at the local level. Criteria for selection includes contributions to his/her company, creative ability, contributions to the general advancement of advertising and contributions to the community.

The award will be presented to Roby on Wednesday, March 21, 2007.

Read more about Roby and the award here.

Richard Zeid, ADD '04, has logo published in upcoming book

Earth First Farms logo, designed by Richard Zeid Design, picked for inclusion in the Big Book of Logos 5.

Earth First Farms is an organic apple orchard growing seven varieties of apples on 45 acres of rolling land in southwest Michigan.

The apple was a natural choice for use in the logo, but rather than using a picture perfect apple that corporate growers typically use, an organic “less than perfect” one was created and paired up with traditional typography.

This annually best-selling book showcases effective logo design from around the world. the variety of styles and techniques on display cover the complete creative spectrum and provides endless inspiration for graphic designers in the critical ‘idea-generating’ phase.

© 2007 Richard Zeid Design

Roby McEuen, ADD '06

Roby "Bubba" McEuen spent some time recently judging the Tulsa Advertising Federation's ADDY Awards.

Bubba, is the contemplating judge on the right with cohorts Bart Cleveland (McKee Wallwork Cleveland) on the left and Kevin Endres (J&A Partners, Tennessee) in the middle.

Roby, is partner, owner, and creative director for Robegraffix Advertising Design LLC in Ft. Worth, TX