Exit to the Forbidden City, Beijing, ChinaJohn Milligan, ISDP Ad Design Faculty went to Beijing, China in December, 2005 and attended the Design for the New China Markets Conference
The conference was an executive forum hosted by the IIT Institute of Design and the State Intellectual Property Office, People's Republic of China. It was intended for leaders interested in the design and development of products and services for China.
Participation was by invitation only.
Speakers came from both the East and the West, providing a diverse set of perspectives on the issues facing design and innovation in China today. Critical information for designers working in the global marketplace.
John said "Best conference I have ever attended. Better than Aspen."
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